AFL, Aussie Rules, beer, Bruce Tyrrell, cider, drinking, Football, football teams, Grand Final, habits, liqueur, marketing, MCG, Melbourne Demons, Roy Morgan Research, spirits, sponsor, Tyrrell's Wines, wine
IN THE lead up to the AFL Grand Final this weekend, Roy Morgan Research conducted a study which looked into the drinking habits of AFL supporters. As the Swans and Hawks prepare to battle it out for the 2014 premiership, footy fans across the nation will be planning their Grand Final celebrations.
But Roy Morgan Research posed the question on every beverage producer’s lips – what do AFL supporters like to drink? Considering 14 of the 18 AFL teams are sponsored by an alcohol brand or retailer, it seemed an apt time to take a look at the booze preferences of AFL fanatics and where wine sits among beer, spirits, cider and liqueur.