Wine Australia’s four ‘heads of market’s’ recently joined forces to present a market overview for a Wine Communicators of Australia webinar late in 2016. They examined the issues, risks and opportunities for Australia’s major export markets. Daniel Whyntie sat in to bring you the highlights of their presentations.
UK: Stop the world I want to get off
Laura Jewell MW Head of Market Europe, Middle East and Africa
Looking back across recent history, the UK market has been pretty stable – recent declines had slowed and there was growth in the retail sector and in sparkling. However, the impacts of ‘Brexit’ have meant the outlook seems to change on a daily basis. The vote to leave was unexpected and it has become very clear the UK Government had not actually planned for this outcome. Continue reading