There are plenty of options for wine brands when it comes to interaction on social media – including Snapchat. In this article, Dr Rebecca Dolan from The University of Auckland Business School Department of Marketing, works through the reasons Snapchat deserves attention.
Snapchat offers a glimpse into the future of mobile marketing. On the most basic level, users (such as brands and consumers) can send image or video ‘Snaps’ directly to a recipients inbox.
Snapchat has over 100 million active daily users who collectively send around 400 million Snaps per day, making Snapchat one of the fastest-growing social network platforms.
Many brands are already using Snapchat to produce daily updates (known as ‘Stories’) that engage and excite audiences. A ‘Snapchat Story’ lasts only 24 hours, and is a string of Snaps used to create a video-like narrative.
More than 1 billion Snapchat Stories are created each day. The platform provides many native tools and features, such as filters, geofilters, text, emojis, and music. Snapchat is quite unique compared to other social networking platforms. The posts aren’t archived, and the sponsored ads don’t stay for more than 10 seconds. In this article, we will focus on some simple ways that brands can use Snapchat for marketing.
TELL A GREAT STORY
Snapchat allows you to collate videos and images into ‘Stories’ on your channel. When you add content to your ‘Story’, it remains there for 24 hours. The advantage of adding content to your ‘Story’ is it allows your followers to replay the material. This differs to a single Snap, which can only be viewed once. You can also continually add Snaps to your Story, keeping the content highly relevant. As a brand, you can create a Story for an event, adding new content as the event unfolds. Before using the Stories feature, make sure you log in to your Snapchat account and permit all followers to see your Stories. Continue reading