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An agreement has been established between 80% shareholder, the CHAMP III Funds (CHAMP) and 20% shareholder, Constellation Brands, Inc. (Constellation) to sell 100% of their shareholdings in Accolade Wines (Accolade) to The Carlyle Group (Carlyle). The total consideration for the purchase is A$1 billion.

In early 2011 CHAMP acquired two separate divisions from Constellation for $290 million and began the process of creating Accolade Wines.

CHAMP Private Equity CEO Mr John Haddock said a long term commitment due to cycles within the wine industry, would be a great opportunity.

“The two divisions CHAMP acquired had separate strategies, separate management, operated out of Australia and the UK, and were even on separate IT systems.

“Firstly, we had to bring the two divisions together to create one business,” Haddock said.

More than seven years later under CHAMP’s stewardship Accolade is the largest producer of Australian wine, exporting to more than 140 countries, and one of the world’s leading wine companies.

“We are very pleased that a global firm of such experience and capability as The Carlyle Group will now take Accolade forward”


Accolade is a proud Australian success story deriving more than two thirds of its earnings offshore and with more than A$350 million in annual exports of Australian wine.

“We followed a deliberate strategy of creating a New World wine platform so that we now have wine making operations in Australia, New Zealand, South Africa, the United States and Chile, while also premiumising our local offering through the acquisitions of Grant Burge Wines and the Fine Wine Partners portfolio, which included brands such as St. Hallett, Petaluma and Croser,” Haddock explained.

CHAMP has also made significant investment in Accolade’s production facilities and following the completion next year of the new bottling and warehousing facility at Berri in South Australia, the company will have the largest bottling, packaging and distribution centres in both Europe (Accolade Park in the UK) and in the Southern Hemisphere to service all of its key markets.

CHAMP is proud of the work undertaken to both rejuvenate core brands like Hardys, which has been making wine for more than 160 years, and growing the brands that have been added to the portfolio.

“I know Sir James and Bill Hardy are very pleased with the renewed trajectory that their family’s heritage brand is taking and since Accolade’s acquisition of Grant Burge, sales have increased by more than 80%,”  Haddock said.

Accolade is now a leading Australian based consumer goods company of a size and scale which puts it in the top five of its sector globally, with established assets, brands of special heritage and an export driven platform pointing towards Asia.

“Accolade represents the best of private equity ownership: taking the time to develop a business, investing in multiple areas of the business and orientating the company towards a growth opportunity that has many years ahead of it,” Haddock added.

“CHAMP is proud to have been the custodian of so many widely respected brands, to have contributed to the great Australian wine industry and to have added export value to Australia.

“We are very pleased that a global firm of such experience and capability as The Carlyle Group will now take Accolade forward,” he concluded.