Murrumbateman winery, Four Winds Vineyard, won gold at the DBA Design Effectiveness Awards last week in London for the redesign of its wine packaging, which resulted in an increase in sales of almost 50% over 18 months.
This is the third international award in the last 12 months for the label range which was named Overall Supreme Champion at the Drinks International Wine Design Challenge and Supreme Champion at London’s 2017 Harper’s Design Awards.
The DBA Design Effectiveness Awards recognise projects which demonstrate the tangible effect design has on business, from increased gross margin to job creation.
Four Winds Vineyard’s owner, Sarah Collingwood, said the winery is overwhelmed by the response to the new label design.
“It has helped us secure wider distribution for our wines and a greater profile within the industry and with our customers,” she said.
The decision to redesign the Four Winds Vineyard labels was founded in a need to better reflect the ethos and personality of both the winery and the family who owns and operates it.
“We are proud of our collaboration with Denomination, the drinks specialist design company in creating this packaging”
The labels were inspired by the Four Winds Vineyard Instagram account (@fourwindsvineyard), which showcases evocative photos of daily life on the vineyard.
The photos on the labels were taken to capture windy days at the winery, with each wine featured by a different windswept scene, bringing the brand name to life.
In order to be recognised in the DBA Design Effectiveness Awards, winners must demonstrate hard numbers about return on investment (ROI), sales growth, brand awareness and customer traffic.
“Being a small family-owned and operated Australian business, we are thrilled to receive this award, in the company of other finalists such as Unilever, Proctor & Gamble, Mars, Dubai Airports and GSK,” said Collingwood.
“We are proud of our collaboration with Denomination, the drinks specialist design company in creating this packaging.”
Collingwood said Four Winds Vineyard is proud to be a part of the growing Murrumbateman region and is confident the packaging redesign will increase wine sales and awareness of the cool climate wine region.