Labor MP for Northern Victoria, Jaclyn Symes, has announced over $100,000 in funding for Rutherglen’s wine industry, as part of the Wine Growth Fund.
The successful projects aim to increase wine tourism and cellar door sales, improve strategic planning and marketing, improve vineyard production, reduce environmental impact and attract even more tourists and wine lovers.
“Rutherglen is already well known for its boutique wines and these projects will further enhance the regions reputation”
The projects include:
Buller Wines: to develop a wine export program to China, including attendance at three wine trade shows in China during 2018.
Cofield Wines: to purchase labelling equipment and add functionality to their website to allow the winery to offer an innovative packaging option of bespoke label design, to be marketed as ‘Say it With Vino’.
Lake Moodemere Vineyards: for their third stage of a four-stage master plan to elevate Lake Moodemere Estate to a standalone tourist destination. This project involves an expansion of the cellar door and dining space (from 40 to 120 guests), a commercial kitchen and cool room.
Rutherglen Estates: to upgrade their ageing irrigation control system, replacing it with state or the art equipment that will reduce power and water usage.
Scion Enterprise: to expand the cellar door experience, establish a hospitality area, develop the processing area and increase the storage and handling area.
Valhalla Wines: to redevelop the old cellar door to respond to growing demand and introduce a new food and wine matching experience, as well as update the website to advertise the new offering.
Warrabilla Wines: to upgrade the website with added photo/video library, social media plug-ins and promotion.
Campbells Wines: for a collaboration project with other local wineries to promote Muscat as a major drawcard for the Rutherglen wine region. The project will develop 7 unique visitor experiences at each of the Muscat of Rutherglen producer wineries and will include printed collateral, improved website, digital marketing, and new display at the Rutherglen Visitor Information Centre.
“Rutherglen is already well known for its boutique wines and these projects will further enhance the regions reputation,” Symes said.
“Promoting Rutherglen to the world market as the home of Muscat is an exciting project with potential to bring significant economic and social benefits to the region.”
“This fund is helping the wine industry maximise the opportunities available to better market and export some of Australia’s best wine,” she said.
The Wine Growth Fund aims to develop and sustainably grow the wine industry in Victoria by providing innovative growers, organisations and projects with funding to build both domestic and international markets.
Victoria’s wine industry plays a vital role in regional and rural economies, contributing an estimated $7.6 billion to the Victorian economy and employing nearly 13,000 people.