Clare Valley family winery Taylors will toast to the end of summer with a world-first pop-up experience focused on the importance of temperature.
Head chef of South Australian restaurant, Duncan Welgemoed, will join Taylors in hosting ‘Celsius’ – an evening of food, wine and technology designed to stimulate the senses and educate guests on how much temperature affects food and wine.
Over four nights, consumers can experience a three-course dinner menu matched to Taylors wines on the basis of temperature.
“The old world myth of serving reds at room temperature and whites ice cold just doesn’t work in Australia, particularly during summer”
The pop-up is part of Taylors’ ongoing campaign to educate consumers about how the flavours and aromas of a wine can be transformed when served at the optimum drinking temperature.
Managing Director and winemaker, Mitchell Taylor said temperature is the most important factor to serving wine at its best.
“The old world myth of serving reds at room temperature and whites ice cold just doesn’t work in Australia, particularly during summer,” he said.
“Especially with red wines, when they are served slightly chilled, they are completely transformed – the flavours and aromas are more rounded, balanced and much more refreshing.”
“This dinner experience will show our guests how temperature effects everything, ultimately tying back into the importance of serving temperature for wines.”
Thermal imaging brand, FLIR ONE, will offer guests a temperature sensitive smart phone camera adaptor, to capture images of the experience using low-light and infrared technology.
The experiential wraps up another summer of Taylors ‘Optimum Drinking Temperature’ campaign which was first launched in 2015.
The campaign highlighted Taylors’ temperature sensors which featured on every bottle of Taylors Estate and Promised Land wines.
The temperature sensitive sensors change colour depending on the temperature of the wine – turning a bold fuchsia for red wines and vibrant green for white wines.
Taylors Celsius will be open 7-10 February at COMMUNE (901 Bourke St, Waterloo NSW) with two sittings each night (6pm and 8.15pm). Tickets will be $99 each.
For more information, visit www.taylorswines.com.au/celsius