On the 15th January 2017, Wine Victoria and the Minister for Agriculture and Regional Development, Jaala Pulford, announced the successful Wine Growth Fund round two projects at the iconic Blue Pyrenees Estate.
65 projects across Victoria have received funding in round two of this fund with grants totalling $1,184,793 and supporting total project costs of $3,878,212.
The successful projects aim to increase wine tourism and cellar door sales, improve strategic marketing and improve vineyard production.
Wine Victoria Chair, Angie Bradbury, said that the diversity of projects announced by the Minister shows the business of wine is thriving in Victoria.
Minister for Agriculture and Regional Development, Jaana Pulford, announcing Wine Growth Fund recipients
“We have increasing grape prices, record exports into China and a growing number of visitors heading to cellar doors”
“We are delighted the Victorian Government has once again recognised the world-class potential of our grape growers and winemakers through this funding,” Bradbury said.
“We are also pleased to see industry backing itself and making important investments in their businesses so they continue to grow.”
“Both the Wine Growth Fund and the recently released Wine Industry Development Strategy clearly signify the government’s recognition of the strong contribution that our industry makes to the state’s bottom line,” she said.
The Victorian wine industry contributes $7.6 billion dollars direct to the Victorian economy – which also employs nearly 13000 people – many of whom are based in the regions.
The wine growth fund will help maximise opportunities for winemakers and grapegrowers in Australia, with the year ahead predicted to show positive market trends.
“The industry has gone through some difficult times in recent years but all the signs show that we are well on the way to blowing the bad times out of the water,” Bradbury said.
“We have increasing grape prices, record exports into China and a growing number of visitors heading to cellar doors.”
“Wine Victoria looks forward to continuing the strong partnership we have with the Victorian Government to ensure Victoria is the strongest wine state in Australia.”