The $50 million Export and Regional Wine Support Package aims to attract 40,000 international tourists to Australia’s iconic wine regions through its two year span.
Assistant Minister for Agriculture and Water Resources, Senator Anne Ruston, said there are two $5 million grant programs to attract international tourists to Australia’s diverse and unique wine experiences and grow the reputation of Australia’s food, wine and tourism.
“I encourage local wineries, tourism stakeholders and consortia to apply for small and medium grants under the $5 million International Wine Tourism Competitive Grants,” she said.
“This will fund activities such as wine tourism marketing campaigns, wine events, infrastructure and innovative products to attract international tourists to Australia’s wine regions and enhance their experience.
“I encourage local wineries, tourism stakeholders and consortia to apply for small and medium grants”
The $5 million International Wine Tourism State Grants provide state wine associations with funding for international wine tourism research, planning and implementation activities.
“Together, these grants enhance the wine tourism experiences of international visitors—helping grow wine exports and further strengthening the reputation of Australian wines internationally,” said Ruston.
The additional 40,000 tourists that the package aims to attract are worth $170 million to the Australian economy.
“Australia’s wine industry is in a strong position, with the export value of Australian wine growing 13 per cent to $2.44 billion and the volume by 9 per cent to 799 million litres in the latest Wine Australia Export Report,” Ruston added.
The grants are administered by Wine Australia. For more information on how to apply, visit http://erwsp.wineaustralia.com.
Don’t get caught up and forget once vintage starts churning. Applications close 5pm, Friday, 2 March 2018 ACDT.