Last week Craggy Range opened their brand new cellar door, following a major refit project enhancing the customer experience.
The cellar door underwent a six week refurbishment, gutting the space and starting again, focusing on enhancing the customer experience rather than the traditional tasting format.
What customers can now look forward to is a more relaxed and intimate approach of seated tastings.
Craggy Range General Manager, Aaron Drummond saw firsthand how this style of cellar door was operating successfully within the Californian wine regions of the Sonoma and Napa Valleys and after trialing the seated tasting format, it was incorporated into the design of the refit.
“The US wine industry is much further advanced in delivering a great customer experience.”
“The US wine industry is much further advanced in delivering a great customer experience. Our visitors can still enjoy the more traditional tasting at the bench/bar, but for those that are interested in learning more about the wines, sitting down in a relaxed environment and tasting with the staff is a much more interesting and enjoyable experience,” said Drummond.
With the reopening of the cellar door a new bites and platter menu will be on offer.
The Cellar Door is located in the same area of the Giants Winery as it has always been and will be open from 10am-6pm, seven days a week over the summer months.
The project was designed as the first stage of a two part redesign for the Cellar Door, followed by the Terroir by Craggy Range restaurant in winter 2018.
The refurbishment project is led by Paul Izzard, from Izzard Design; as featured as one of the guest judges on The Block NZ.