By Camellia Aebischer

For James Robson, proprietor at Ross Hill Wines in Orange, showing his wines to the public isn’t just about attracting a local market.

Robson said that they often have return customers coming to taste the wines and re-familiarise, however participating in tasting events, especially in internationally recognised cities like Sydney, can be helpful for global reach.

“The benefits for Ross Hill being involved in events such as Taste Orange @ Barangaroo are completely about reaching new customers whether they live in Sydney, interstate or overseas,” said Robson.

Many local tourism or wine region governing bodies will organise said events and encourage winemakers to travel and pour the fruits of their labour.

Recently Tourism Orange has invested in a picturesque harbour-side event in Sydney, to bring recognition to the inland region which is fast becoming known for interesting new projects and alternative varieties.

Held at Sydney’s number one tourist attraction, there will likely be plenty of holiday makers popping in for a tasting and some Orange wine education.

The event, Taste Orange @ Barangaroo, is only one of many that Robson attends with his brand each year.

“Ross Hill attend 4 to 5 major events in Sydney and would also organise at least 15 Dinners as well.

“We do this to sell wine, get a broader base of customers and educate people about the Orange Wine region.”


“We do this to sell wine, get a broader base of customers and educate people about the Orange Wine region.”

Robson recognises the benefits that public events like these have to his winery’s brand, but warns that these endeavours are only successful with persistence.

“Make sure you are in it for the long term, there is no point just doing one event occasionally. It’s about consistency and exposure,” he said.

“Taste Orange @ Barangaroo gives Sydneysiders a taste of what’s on offer in Orange to tempt them to take the scenic 3.5 hour trip over the Blue Mountains and experience the region for themselves,” said Rhonda Sear, chief executive of Brand Orange.

The event will be held on November 26 on Stargazer Lawn, at Barangaroo reserve from 11am to 5pm. Over 20 wineries will be setting up shop for tastings, including See Saw Wines,

Cumulus Estate, Logan Wines, Ross Hill Wines and Cargo Road who will be accompanied by food and entertainment.

If you’d like to get along and taste some of New South Wales’ inland gems, entry to the event is free.

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