Over 1100 Australian wines were showcased in Finland, Denmark, Norway and Sweden in October, as part of Wine Australia’s largest ever Nordic Roadshow.
The program in Helsinki, Copenhagen, Oslo and Stockholm included a trade master class called ‘Sustainable Australia’ hosted by Wine Australia’s Education Manager Mark Davidson, followed by a trade tasting and a consumer tasting.
The roadshow attracted more than 900 tradespeople and consumers in the four cities visited. 41 of the 104 producers who participated in the roadshow had not yet entered the Nordic market and were seeking distribution.
“We made positive connections with importers in Finland and Norway, we have promising leads with Danish importers with tentative orders already on the table.”
“We made positive connections with importers in Finland and Norway, we have promising leads with Danish importers with tentative orders already on the table, and we strengthened our relationship and boosted sales with our existing Swedish importer,” said Patritti winemaker, Ben Heide.
New to this year’s roadshow was a focus discussion on artisans and sustainability, which are hotly discussed topics and trends that are gaining momentum across the world.
Guests got an in-depth look into how the artisans and pioneering young guns are shaking up the Australian wine scene and learnt more about organic, biodynamic and sustainable winemaking.
“It was a great opportunity to taste a diverse, exciting range of Australian wine and meet the people behind the wines,” said Wine Writer Kristiina Vahvaselkä at the presentation in Helsinki.
“The master class was really informative and demonstrated the quality and breadth of wines made by sustainable and organic methods.”
With a broad range of styles and grape varieties on show, the reaction to the wines was very positive and guests were impressed with the high quality and diversity.
“These roadshows provided a good way to catch up with the monopoly buyers and discuss our organic wines, which is a big part of Angove Family Winemakers these days,” said Angove Family Winemakers’ Regional Export Manager Jonathan O’Neill. “It was also important to collect consumer feedback on wine styles and the latest trends in the market.”
Winemakers who flew over from Australia to pour their wines included Andrew Watson (Woodlands Wines), Ben Heide (Patritti), Caroline Mooney (Bird on a Wire), Emma Norbiato (Calabria Family Wines), Hamish MacGowan (Angus The Bull), Jenny Semmler (919 Wines), Peter Logan (Logan Wines), Ray Nadeson (Lethbridge Wines), Sarah Fagan (De Bortoli Wines), Steven Worley (The Hairy Arm) and Tod Dexter (Route du Van).
For more information about the event or if you’re interested in exhibiting in the 2018 Nordic Roadshow, please contact Camilla Coste on firstname.lastname@example.org