The news of more wine and more marketing money were the reasons for “cautious optimism” when grape and wine community leaders gathered in mid-July. Nathan Gogoll reports.
A POTENTIAL RECORD vintage intake could be announced at the same time $50million is injected into the wine industry marketing efforts.
That was the big news from a grape and wine community briefing held in Adelaide on Thursday.
The 2017 vintage intake will go close to breaking the 2005 record of 1.92million tonnes, at a time when the details of a $50million Federal Government marketing stimulus package are looming.
More details on both topics are set to be announced in August.
The Winemaker’s Federation of Australia hosted about 60 people at the Finlaysons office in Adelaide for half a dozen short presentations from a group of industry leaders plus a short Q&A panel session.
The information presented included a preview of the 2017 ‘vintage report’ which is expected to be “at least 1.9million tonnes”. Continue reading