Instagram, the social platform once reserved for bearded hipsters and wellness bloggers, has taken the online world by storm in recent years, racking up an impressive 300 million active users since its 2010 launch.
Emilie Reynolds reports.
A shift in trends has seen popular social media move into a more visual space, providing a huge growth potential for the mobile-only platform, which is made up entirely of images and short videos.
With 70 million posts and more than 2.5 billion likes everyday Trish Barry, Mastermind Consulting chief strategist, said Instagram was the perfect platform for wine brands to connect with a younger demographic in a creative way.
In a recent webinar for Wine Communicators of Australia ‘Social success: How to leverage Instagram to grow wine brand awareness’ Barry spoke about Instagram as having massive marketing potential for wine brands, as long as the businesses follow a few key tips.