It’s been a huge year for Prosecco so far in 2015. Far from a poor man’s Champagne, the newest trend in sparkling wine has taken the world by storm with sales so strong there was even fear of a ‘global Prosecco shortage’ crisis.
Emilie Reynolds reports.
Building a reputation as a premium sparkling wine, the Italian variety overtook Champagne as the most popular choice of bubbles across the globe.
In the UK alone, Prosecco achieved a 74.6 per cent uplift in the year to 20 July 2014, according to figures from Kantar Worldpanel, while one of the country’s biggest on-trade suppliers, Bibendum, reported a 295 per cent surge in super-premium Prosecco sales with a 150 per cent rise for premium Prosecco.
The category is also on top in the US with 18 million Americans now said to drink sparkling wine at least once a week, according to a report by Wine Intelligence.
While Champagne has long been the dominant sparkling import in the US, Prosecco is beginning to make ground with an increased prominence of imported sparkling wine styles, especially Prosecco, pushing sales past 20 million cases a year.
In Australia, Prosecco is both imported and locally grown by a select few vineyards predominately located in Victoria’s King Valley.
Dubbed ‘Australia’s home of Prosecco’, the King Valley offers supreme weather conditions that allow a successful growing season for the variety. Continue reading