By Nathan Gogoll
Somebody recently asked me when I was going to write an article that would turn the wine industry around. Sheesh, talk about pressure.
I’m no orphan when it comes to wishing there was a silver bullet solution, but I think we all understand it’s going to take a lot more hard and smart work, as well as bucket loads of patience, to improve profitability for grapegrowers and wineries.But it brings me to a question… should I put all my efforts into providing you with information, or should I be looking to offer more inspiration? The best answer I’ve got is to strive for a mixture of both. Because information can be inspirational, while inspirational stories can also provide plenty of information.
So that will be my theme for our coverage in 2015 – to inform and inspire the industry. It might sound high and mighty, but it just means I need to keep identifying problems and offering potential solutions.
So I’ve got my challenges for 2015. The industry has plenty to face as well. But sometimes, because we’re involved in agriculture there are things that pop up you just can’t do anything about. Continue reading