TAYLORS Wines has cemented its reputation in the highly competitive Chinese wine market, winning big at the 2014 China Wine and Spirits Awards (CWSA) and the 2014 China Wine Challenge.
At the CWSA in Hong Kong, Taylors took out the trophy for the Clare Valley wine of the year for its 2010 Taylors Winemaker’s Project Barrel Selection Clare Valley Shiraz.
According to the company, Taylors was one of the best performing wineries at the show, taking home 21 medals including seven double gold and seven gold.
Australian wineries dominated the 2014 CWSA, winning a total of 446 medals, with its New Zealand neighbours across the Tasman coming in second with 110 medals.
Argentina, traditionally a strong performer in the Chinese market, received only nine medals.
At the China Wine Challenge in Shanghai, the 2013 Taylors Estate Merlot proved most popular, being awarded two trophies for best of show and best New World red wine, as well as a gold medal.
Mitchell Taylor, Taylors Wines’ managing director, said the award wins were testament to the inroads Australian winemakers are making in the all-important China market.
“Australian winemakers are taking a very considered approach to the Chinese market and it is proving to be very valuable long term,” Taylor said.
“It is always rewarding receiving international accolades, but to have such breadth and depth of recognition in China is a true coup.”
The CWSA attracts judges from all major purchasing decision makers in the growing Chinese market including wine importers, distributors, wholesalers, restaurant group owners and sommeliers based in China.
There were a total of 1132 wines entered and judged in the 2014 CWSA.
The annual China Wine Challenge was founded to support the fast growing Chinese wine market and attracts judges from across the globe, overseen by chairman of judging MW Lynne Sherriff.