WINE Australia is leading a contingent of 20 Australian wine producers at Vinexpo Asia-Pacific, one of the largest international trade shows for the Asian region.
The event, held every two years, provides an important opportunity for Australian wine producers to reach influential trade representatives from across Asia.
More than 200 Australian wines from 10 regions and three states will be poured at the Wine Australia stand as part of the three-day international wine trade fair, which launched in 1998.
The Barossa Grape and Wine Association is supporting its strong contingent of producers with a series of themed tastings and mini Barossa Wine School sessions hosted by the Asia Wine Service and Education Centre.
The three tastings are focusing on ‘Old Vine Charter’, ‘Rare and Distinguished’ and ‘Discovery’ and will be hosted by renowned Barossa winemakers and personalities.
During the event Wine Australia, in conjunction with Austrade Hong Kong, will also be holding an information session for Hong Kong wine importers titled, ‘Australia Wine ‐The Current State of Play’.
Wine Australia regional director for Australia, Asia and Emerging Markets Aaron Brasher will talk about the environment surrounding the Australian wine business, including the macro view and trends in both the supply and demand sides.
Brasher said Australia’s strong presence at the event would build on the positive sentiment towards Australian wine in the region.
“Vinexpo Asia-Pacific is one of the world’s premier trade and consumer fairs that shapes opinions throughout Asia, so it’s important for Australia to have a strong presence,” he said.
“Wine Australia is excited to be partnering with 20 Australian producers at Vinexpo Asia-Pacific to highlight the quality and value of the Australian category.
“Vinexpo Asia-Pacific is a place where business is done and relationships are forged, so we will be working with the producers to ensure they make the most of the opportunity.”
Australian wine producers participating in the Wine Australia stand are:
- Brown Brothers
- De Bortoli
- Gatt Wines
- Howard Park & Mad Fish
- John Duval
- McWilliam’s Family Winemakers
- Peter Lehmann Wines
- Schild Estate
- Sons of Eden
- Stella Bella
- Tapanappa Wines & Terre à Terre
- Turkey Flat
- Wolf Blass
Vinexpo Asia-Pacific runs at Hong Kong Convention and Exhibition Centre in Wanchai, Hong Kong until 29 May.
In 2012, the event attracted 15,785 visitors from 24 countries.
Australian wine producers wanting to get involved in Wine Australia activities in China, Asia and emerging markets can explore a range of upcoming events in the 2014-2015 Market Programs Prospectus.