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Hey you, get onto my cloud: The brains trust behind WineCloud.com, from left, Lynton Manuel, Rob Dunn and Todd Nelson, celebrate the only way they know how. With a good red.

Hey you, get onto my cloud: The brains trust behind WineCloud.com, from left, Lynton Manuel, Rob Dunn and Todd Nelson, celebrate the only way they know how. With a good red.

IF necessity is the mother of invention, frustration must run a very close second.

Just ask Lynton Manuel and his mates Todd Nelson and Rob Dunn.

Now based in Sydney, South Australian expat Manuel just couldn’t find retail outlets which stocked the boutique wines he loved from the Barossa, or Clare Valley and McLaren Vale.

And he could only drive home and truck a load back so many times.

So the trio launched WineCloud.com.au which, in Manuel’s words, lets consumers track down their favourite wines and discover new ones.

The concept is simple. WineCloud is a portal to link consumers with the boutique wine industry. You pay WineCloud; it pays the winery and the winery ships direct to you.

“I just couldn’t find the ones I wanted anywhere. The large liquor stores were only stocking the bigger brands” he said.

The three musketeers make a good match. Manuel does social media servicing, Nelson is an e-commerce specialist and Dunn a professional website developer.

They have worked together in those roles in the same company so they knew they were a good match and the rest, they hope, is not so much history as an exciting future in cyberspace.

Manuel’s interest in wine was casual at best. Until he started at the University of Adelaide where he hooked up with assorted offspring of some of the state’s most famous names.

Including a couple of Lehmanns.

“Wine was one thing, but these guys would occasionally nick something from their fathers’ cellars and that’s when I discovered there is wine and then there is wine,” Manuel admits.

“That opened my eyes, I mean really opened them, about what wine could be and how much you could enjoy it,” he says.

“Once I got to Sydney I found it so hard to keep in touch with the wines I had discovered were so good.

“Not just the Lehmann wines but also wines that were being lovingly crafted by so many smaller players in areas across the state.

“Sure you could get all the big labels in stores in Sydney, but I wanted access to everything – and I think a lot of other people do as well.”

So the boys built WineCloud.

Full story in July’s Grapegrower & Winemaker.

Contact: Lynton Manuel

P: 61 (0)405 343 770

E: lynton@winecloud.com.au

W: www.winecloud.com.au

F: www.facebook.com/winecloud

T:twitter.com/wine_cloud

I: instagram.com/wine_cloud

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