AFTER 30 years of surging growth Australia’s wine industry finally hit the wall in 2013 according to the 32nd edition of The Australian and New Zealand Wine Industry Directory (WID).
Produced by the specialist wine industry publisher, Winetitles, the 2014 Directory lists 42 new wineries for this edition – and 41 closed down, were absorbed into another existing company or requested that their details are not listed.
Directory editor Michael Major said the next gain of just one winery left Australia with a total of 2,573.
The 2014 Directory is celebrating 32 years in print after Winetitles realised the importance of compiling industry statistics, winery contact details and industry suppliers in the one directory in 1983.
That year there were just 344 wine producers listed.
In 2014 Victoria has the greatest number of wine producers with 773 listed, compared with 720 in South Australia, 484 in NSW/ACT, 117 in Tasmania, 100 in Queensland and 379 in WA.
“Prior to this year the number of companies listed had been doubling every decade,” Major said.
“The 620 companies in 1990 had almost doubled by 2000 to (1,197) and in the next decade more than doubled to 2,420 in 2010.
“While the rate of growth has slowed, in the past 10 years the Directory has seen an average net gain of 77 wine producers per year.”
The 602-page 2014 Directory is the largest to date and includes a comprehensive listing of wine producers, grapegrowers, suppliers, distributors, retailers, universities and education facilities, writers, wine publications, organisations, events and wineshows and industry personnel – updated annually.
Major said as information needs evolve and new media delivery methods are developed, we constantly stay in tune so WID will be just as relevant and useful in the next 10 years as it has been for the past 30.
“The wine industry has embraced social media and for the first time we have now included Facebook and Twitter addresses in the Directory listings to reflect that.”
Purchasers of the WID also receive access to the WID Online and can search listings via the Winetitles website (www.winebiz.com.au).
The WID is available from Winetitles for A$112.75 in Australia/New Zealand and A$135.00 overseas. (All prices include postage and include a subscription to the online search engine).
Information compiled from Winetitles annual survey of wine companies conducted from October-December 2014
- The 2014 Wine Industry Directory lists 2,573 Australian companies who commercially sell their wine, a net gain of only one producer since the previous edition (2,572). The Directory lists 42 new wine companies this year however, 41 companies went out of business, were absorbed into another existing company or requested that their details are not listed in the Directory.
- While the rate of growth is now slowing considerably, in the past 10 years the Directory has seen an average net gain of 77 wine producers per year.
- In 1985, there were 505 wine producers in Australia, with close to a third of those in South Australia. In 2013, Victoria claims the greatest number of wine producers with 773 listed companies, compared with 720 in South Australia, 484 in NSW/ACT and 379 in WA.
- More than three quarters (75.3%) of the companies who provided tonnage figures crush less crush less than 100 tonnes. This percentage has grown since 1998 when 65.9% crushed less than 100 tonnes.
- Queensland has the largest percentage of small wine companies crushing less than 500 tonnes with 94.0% of companies while South Australia has the lowest percentage under 500 tonnes with 81.7%.
- The majority of listed wine companies (70.5%) were established after 1990. The 1990s proved to be the boom years as 1,023 of the existing wine companies were established in those year.
- Australian wine producers use 143 winegrape varieties to produce straight varietal or blended wines. Some of the new varieties entering the list during the past few years are Aligoté, Bianco d’Alessano, Colorino, Doradillo, Grand Noir, Parellada, St Macaire and Zweigelt.
- Vermentino continues to be one of the fastest growing alternative varieties. There were 80 producers indicating they made a straight or blended wine with Vermentino in this edition of the Directory, up from 15 in 2009.
- The number of wine companies exporting to China continues to grow and rose to 737.
- Australia’s largest exporter of branded wine, in volume and value, is Treasury Wine Estates.
- Little known wine company, Berton Vinyards, jumped from not being ranked in 2009, to 15th position in 2013 in terms of export volume and 17th position in export value
- The number of wine companies with a cellar door has been dropping since 2011 when 1,711 companies reported they operated a cellar door. That number has reduced to 1701 this year.
- Accolade Wines, Treasury Wine Estates and Casella Wines accounted for about 40% of the wine produced in 2013 while the top 20 producer 87%. Casella Wines remains as the largest family-owned wine company in Australia.
- The top 10 wine companies by revenue have remained the same for the last four years with Treasury Wine Estates taking the lead.
- Accolade Wines and Treasury Wine Estates are the largest wine companies based on sales of branded wine.
- Treasury Wine Estates is the largest wine producer by vineyard area.
- Casella’s winery at Yenda is the country’s largest wine processing facility followed by Accolade Wines’ Berri Estates Winery. Australia’s top 28 wine processing facilities have the capacity to process more than 1.65 million tonnes.