THE diversity, quality and regionality of Australian wine was on show to the world’s leading wine trade and media this week, with Wine Australia leading a contingent of 25 Australian wine producers at ProWein in Düsseldorf, Germany.
Approximately 250 Australian wines from across nine regions and four Australian states were poured by more than 50 winemakers and other principals at the Wine Australia stand, as part of the three-day international wine trade fair, which is now in its 20th year.
The event provided opportunities for business meetings, networking and trading. Many Australian wine producers were seeking European distribution and were able to conduct business during the fair.
Wine Australia UK/Europe director Yvonne May said ProWein 2014 was a success with many exhibitors reporting the fair exceeded expectations.
“ProWein is a dynamic business forum and proven gateway to the European market,” May said.
“Over half the exhibitors on our stand were with us last year and each had tales to tell of significant business achieved and new distributors gained as a direct result of the fair in 2013, which inspired their return this year.
“Without doubt we will be back in 2015 with even more exhibitors on board.”
Mitolo sales and marketing manager Damien Smith, who exhibited eight wines from his portfolio and co-hosted a McLaren Vale masterclass with several other winemakers from the Wine Australia stand, said both the access to key market players and networking opportunities were positive outcomes of the fair.
“People came along who were very interested in our wines in markets that we are not in, now it’s just a matter of getting those negotiations sorted out and hopefully we can go from there,” Smith said.
“There were also a lot of walk-ups from places in the world that perhaps I didn’t expect to be there.”
ProWein provided the ideal platform for Australian wine producers to access influential buyers, trade and media.
Education was a prime objective and this year was delivered through five feature tastings led by in-market Australian wine expert Thomas Curtius.
This celebration of Australian wine was met with intrigue from many attendees who were keen to deepen their understanding of the category.
A further selection of Australian wineries were exhibited throughout the fair and optimised the Australian presence.
In association with Wine Australia, the McLaren Vale Grape, Wine and Tourism Association put the spotlight on its award-winning region with a Masterclass held on Monday.
Wine Australia exhibitors were:
- Angove Family Winemakers
- Australian Vintage
- Calabria Family Wines
- Chalk Hill Wines
- Elderton Wines
- Ferngrove Wines
- First Drop Wines
- Gatt Wines
- Gemtree Wines
- Henry’s Drive Vignerons
- Hither & Yon
- Howard Park Wines
- Jacob’s Creek
- Kangarilla Road
- Langmeil Barossa Winery
- McWilliam’s Wines Group
- Mitolo Wines
- Pizzini Wines
- Quarisa Wines
- Robert Oatley Vineyards
- Schild Estate
- Teusner Wines
- Two Hands Wines
- Tyrrell’s Vineyards
- Innocent Bystander
ProWein is considered one of the most important wine events on the world stage, this year attracting 48,000 visitors and 4830 exhibitors from 47 countries who together supported a diverse program of events and made it the biggest fair on record.
Wine Australia will be participating at next year’s ProWein. The 2015 fair will be held 15 – 17 March. Australian wine producers can get involved via Wine Australia’s Market Programs Prospectus User-Pays Activities 2014-15.
Contact: Louisa Aherne, Wine Australia. Phone: 02 9361 1263. Email: firstname.lastname@example.org