TAYLORS Wines has been acknowledged at China’s biggest wine competition, the China Wine and Spirits Best Value Awards, receiving the Australian wine of the year trophy for its 2010 Promised Land Shiraz Cabernet.
The Clare Valley producer was one of the best performing Australian wineries at the show, taking home a grand total of 12 awards including the trophy, three double golds and six gold medals across their Promised Land and Estate ranges.
This year’s trophy and medal wins follow on from a successful 2013 where Taylors was awarded Australian wine producer of the year at the same show.
Australian wineries dominated the 2014 competition receiving a total of 351 medals, beating Italy in second (139 medals) and Portugal in third (96 medals).
Taylors Wines managing director Mitchell Taylor said it was a significant coup for Australian wine producers to be recognised in such an important market.
“With a burgeoning middle class, China is now the biggest consumer of red wine in the world and holds real potential for Australian winemakers,” he said.
“Building our reputation in the Chinese market has been an important part of our company strategy for many years.
“Achieving great success at prestigious competitions such as the China Wine and Spirits Best Value Awards goes a long way towards realising this.”
And it’s not just at the value end of the market that Taylors are winning fans.
Their recent pinnacle release, The Visionary Cabernet Sauvignon 2009 is packaged in a commemorative 6L bottle and bespoke artisan cabinet and sells for A$5000 each.
Four of the ten produced have been eagerly snapped up by wine connoisseurs from China.
The China Wine and Spirits Awards attracts judges from all major purchasing decision makers in the growing Chinese market including wine importers, distributors, wholesalers, restaurant group owners and sommeliers based in China.
This most recent win tops off a stellar week of international success with Taylors collecting gold medals at both the Vinalies Internationales competition in France and the Mundus Vini International Wine Awards held in Germany.
Taylors Wines award winning wines at the China Wine and Spirits Best Value Awards 2014:
- Trophy: Australian Wine of the year: 2010 Promised Land Shiraz Cabernet
- Double Gold Medal: 2010 Promised Land Shiraz Cabernet, 2013 Promised Land Shiraz, 2013 Promised Land Cabernet Sauvignon
- Gold Medal: 2013 Taylors Estate Pinot Noir, 2013 Taylors Estate Shiraz, 2012 Taylors Estate Cabernet Sauvignon, 2012 Promised Land Cabernet Merlot, 2013 Promised Land Shiraz Cabernet, 2012 Promised Land Cabernet Merlot
- Silver Medal: 2013 Taylors Estate Merlot
- Bronze Medal: 2013 Promised Land Unwooded Chardonnay
For more information on the China Wine and Spirit Awards visit www.cwsa.org.