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THE DEFINITIVE TOURING guide to Tasmania’s vineyards has been launched to assist visitors navigate their way around the island during the busy summer tourist season.

The 2014 Tasmanian Wine Routes publication features 64 cellar doors and vineyards
alongside a wide range of complementary tourism and food businesses, attractions and
services.

In launching the publication, Wine Tasmania CEO Sheralee Davies emphasised the
importance of wine tourism to the state’s wine producers.

“Around half of Tasmania’s total wine is sold within the state, to locals and visiting consumers,” she said.

“Tourism is therefore vital to the majority of the state’s wine producers.”

The free publication reaches more than 250,000 people through printed and digital versions, and assists visitors navigate Tasmania’s beautiful and diverse wine growing areas.

“Release of the 2014 edition coincides with an upgrade to the Wine Tasmania website,
allowing visitors to access the listings on any mobile device and interact with Google maps to plan their itinerary of the island’s cellar doors and vineyards”, Davies added.

“It also includes details of wine-related events taking place around the island during 2014.”

Copies of the 2014 Tasmanian Wine Routes are available online at www.winetasmania.com.au/wine_routes.com.au or by contacting Wine Tasmania on 03
6223 3770.

Copies are also available at cellar doors, airports, tourism outlets and visitor information centres.

For more information contact Sheralee Davies. Phone: 0407 004 959.

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