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BT_PACK&SENDCAMERON SWALE, PACK & SEND franchisee, talks about key markets and distribution trends for Australian winemakers.

Australian wines have long been among the most popular and highly regarded across Europe and North America, and in recent years this has extended to China and Hong Kong where demand for our local drop is growing rapidly.

From our base in Lilydale, Victoria – gateway to the ever popular Yarra Valley region – I can oversee distribution for a number of well-known winemakers in the area.

Our client base includes Oakridge, Mac Forbes, Giant Steps and Innocent Bystander and Sticks, and demands a smooth operation of weekly and ad-hoc shipments to local and international markets.

We typically send wine samples to wine importers and agents in traditional wine markets such as the UK and EU as well as interstate.

Since we opened PACK & SEND in Lilydale we have seen tremendous growth in wine exports – we’re known for sending anything but wine is now a key pillar to our business.

But as Asian markets develop a growing taste for wine, local producers are increasingly relying on us to handle to their shipments.

This is largely due to the strict customs regulations in China which prevent more than half a dozen bottles being sent in a single shipment.

In the past most local independent winemakers have viewed these restrictions as a barrier to accessing key wine importers in the Chinese market, but we have helped change that.

Unlike most international freight companies, PACK & SEND will accept any distribution job – no matter how small – applying its company promise to send ‘anything, anywhere’. We will also guarantee the product will arrive safely.

We have a set procedure when packing wine.

It goes in a premade polystyrene template with a dozen holes for the bottles. I’m unaware of anyone else who goes to this much care.

In addition to regular client shipments, Lilydale PACK & SEND also stays busy with travellers in the Yarra Valley region wanting to send their wine purchases home.

We recently had an Englishman buy up $13,000 worth of wine in the area and he needed to send it home for his personal collection – and we did.

People often spend big on wine when they get here and realise later that they won’t be able to take it home in their suitcase.

That’s where we come in.

Contact: Cameron Swale. Phone: 61 3 9735 5515. Email: lilydale@packsend.com.au.

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