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wine of week - Pecock Lane gift boxAUSTRALIA’S MOST FASHIONABLE sparkling sippers are clamouring to get their hands on Yellowglen’s collaboration with jewellery designer, Yellowglen Peacock Lane by Samantha Wills.

The limited edition gift sets of this Premium Cuvée, which retail at $99.99, were released on http://www.peacocklane.com last week and sold out within 10 minutes.

The set included Yellowglen Peacock Lane by Samantha Wills Premium Cuvée presented in a bespoke hand-carved wooden box and Samantha Wills Bohemian Bardot ring.

It remains available nationally at leading liquor retailers as individual bottles and is also presented in a beautifully designed cardboard gift-box at select retailers.

Since being released in early October, the response in-store has also been overwhelming, according to Yellowglen global brand business direction David Phillips.

“The sparkling category has been very traditional for a long time without anyone really challenging the category and inspiring a new generation of consumers,” he said.

“Yellowglen and Samantha Wills set out to inject beauty and creativity back into the category to break the aesthetic norm, introduce a new generation of consumers to the magic of sparkling and delight the Yellowglen and Samantha Wills faithful.

“The overwhelming response demonstrates how strongly these consumers are gravitating towards brands that are innovative and creative.

“We’re now setting up a waiting list for consumers who are hanging out for their chance to nab one of the limited edition gift sets – we’ve even seen an empty bottle of Yellowglen Peacock Lane by Samantha Wills being sold on ebay, simply for the beautiful bottle.”

The partnership with Samantha Wills is the latest step in Yellowglen’s long history of innovation, which has positioned Yellowglen as Australia’s Premier House of Sparkling for more than 40 years.

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