YELLOWGLEN IS CHANGING the way consumers enjoy sparkling wine with the launch of Yellowglen Yellow Brut Cuvée.
The wine bottle has a convenient reseal screw cap which maintains sparkling wine effervescence for weeks.
With Yellowglen accounting for one in four bottles of sparkling wine consumed in Australia, the launch of Yellow reseal sparkling has the potential to reinvigorate the category, driving growth and opening up doors for sparkling to be enjoyed on more occasions.
It also means:
- It’s easy and safe to open – with a simple twist
- No need to waste left-over sparkling or tip it down the sink
- You don’t need to wait for a special occasion or a celebration to enjoy a glass of bubbles
- Significant reduction in rubbish from cork, hood and muselet
- Great for restaurants and bars selling sparkling by the glass
“The new Yellowglen Yellow reseal bottle is changing the way we drink sparkling wine,” Lindeman’s & Sparkling managing director Michelle Terry said.
“Reseal bottles have revolutionised the table wine industry in Australia and have been embraced by consumers and trade alike – and we can foresee similar trends with reseal bottles in sparkling wine.
“From an on-premise perspective, it makes it easier and more cost effective to sell sparkling by the glass as carbonation will be maintained for significantly longer.
“At the same time, many consumers of sparkling have concerns about wastage, loss of bubbles over time and a genuine fear of popping corks, so we are continuing to lead innovation in the sparkling category and give people more choice.
“It’s this continued innovation that has been so important in Yellowglen’s 40 years of sparkling heritage.”
But this is not the end of the ‘pop’ for Yellow.
For those who enjoy the ceremony of unwrapping the foil and popping the cork, the wine will continue to be available with a traditional cork as well.
Yellowglen Yellow easy reseal bottles have been developed over the past five years in conjunction with Guala Closures Australia and O-I Glass.
Yellowglen Yellow Reseal is now available nationally from leading liquor retailers.