CLARE VALLEY’S TAYLORS launches a new wine tomorrow – and has gone the whole nine yards to get media and industry attention for the big day.
Labelled ‘The Visionary’ in honour of current managing director Mitchell Taylor’s grandfather Bill Taylor senior, the inaugural 2009 vintage release can be yours for the recommended retail price of $150.
For a still-to-be disclosed sum, you also have a shot at purchasing just one of 10 six-litre imperials which are clad in a Tasmanian blackwood ‘cabinet’ crafted by Adelaide-based Andrew Bartlett.
While the general public won’t receive them, the media were presented with not just a release about the launch date, it came with seriously expensive extras including a full-blown book covering two days in the life of the wine.
Mitchell classifies The Visionary as “the finest Cabernet Sauvignon wine my family has yet made” and “our family’s pinnacle release”.
An estate grown and bottled Clare Valley Cabernet Sauvignon, it is the end result of fruit from Taylors’ Auburn estate.
Each bottle is individually hand labelled, hand numbered and packaged in a unique and luxurious prestige gift box accompanied by a hand sewn individual booklet detailing the history, vintage conditions, vinification and maturation of this exceptional wine.
The inaugural release will be available domestically via Nuance Duty Free stores and selected independent fine wine retailers.
Internationally this wine will also be available via our trading partners in our key export markets of China, Hong Kong, the UK and New Zealand.
To complete the package a classy-looking USB stick (well, as classy as a USB stick can be) contains more images, tasting notes and a short video.